It's no secret that we're big fans of Animoto, a website that lets you easily create photo and video slideshows matched to music. The startup basically allows you to take your images, video and your music and mash them together to create cool videos. Not only is the platform easy to use, but it also renders the pictures so they're in-step with the music you've chosen, adding nice transition effects. Today, the company is expanding its ecosystem with a new partner platform that allows third-party developers to embed Animoto's video slideshow creation tool on their sites.
As we wrote a year ago, Animoto previously opened up its API with Animoto Quickstart, which allows websites to connect their own content, including photos, video clips and music to Animoto as the first step in creating an Animoto video. But with this functionality, users on partner sites still have to click to Animoto to actually create and edit the slideshow.
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